Levi's designed the limited "Pride" collection and supports LGBTQ environments
On June 3, the Equality Parade will pass through the streets of Warsaw, the participants of which will manifest the fight for freedom, equality and mutual tolerance, as well as oppose & nbsp; discrimination of LGBTQ communities in Poland. This is the perfect time to stock up on a colorful T-shirt or cap by Levi's from the Pride collection and support Saturday's march.
Especially for this occasion, a website was created in Levi's Warsaw store in Złote Tarasy, on which the collection inspired by the slogan & nbsp; Fight Stigma (& nbsp; Fight stigma) - & nbsp; a message that has been sounding around the world for decades and perfectly reflects the timeless values of the company & nbsp; Levi Strauss & amp ; What. and brand involvement in the fight to protect the rights of LGBTQ environments.
"Fighting discrimination at all levels is important. We believe it is our duty to face the problems of our time. & Nbsp; Levi's & nbsp; has never been afraid to express his opinion: doing good things, fighting for values and giving everyone the right to vote, "says Grant Barth, Brand Sales Director.
In the latest campaign & nbsp; Levis, which is inspired by unity and the struggle for what is right the brand once again focuses on & nbsp; on education and protection of families of people from LGBTQ communities. In 1982, the Levi Strauss Foundation became the first company to support the financing of the world's first AIDS clinic. Until 1987, LS & amp; What. contributed to the addition of AZT (a medicine used to treat HIV infection) to the health care plan. In & nbsp; 1988 employees of LS & amp; What. they added their panel to the AIDS Memorial Quilt project as a tribute to their colleagues and friends who were affected by the virus. LS & amp; Co. and the Levi Strauss Foundation also donated over $ 70 million in grants to HIV / AIDS organizations in over 40 countries.
The & nbsp; Pride & nbsp; 2017 mini collection consists of several products that not only draw attention to the problem of discrimination, but also tries to play a significant role in its ending.
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